Homegrown “Click and Go” Voucher system launches in Rotorua http://https.rotoruatouristattractions.nz:
Rotorua Tourist Attractions has launched as a New Zealand’s only “Click and Go” Voucher system allowing travellers to create their own travel package or GIFT to a family member or loved one, an employee or a mate.
Local hotelier and founder, Mike Gallagher, states “Covid has reset how travellers research and purchase travel. Our new “Click and Go system” allows travellers to put together their own package or gift their favourite activities to loved ones.” The website showcases a complete range of visitor activities, accommodation and dining options, making it a one-stop shop for people looking to browse the extent of activities Rotorua has on offer.
The gifting option is the unique point of difference. “The site has taken a strong approach towards the gifting angle. Especially in a year like this one, rather than purchasing stuff, why not treat that special someone to an experience and support local businesses. From high adventure to tranquillity, vibrant dining to wellness packages, Rotorua has something for everyone” adds Gallagher.
The web-site is locally owned and operated. It brings together local experiences, attractions and accommodation into a one stop shop where tourism operators are not expected to pay high commissions. The revenue generated stays in New Zealand and is re-invested in marketing for Rotoruatouristattractions.nz. Additionally, unlike other online platforms, there are no schemes for massive discounting and patchy availability, making the platform a reliable source for activities, experiences and accommodation options available all year round.
“But this doesn’t mean we’ve ruled out the odd weekend deal and activity combo here and there” reminds Gallagher.
The website also acts as a time planner and budgeting tool. Families can plan their experience and arrive at their destination knowing that everything has been paid for in advance via contactless payments. By pitching the experiences as a gift, voucher sales are expected to increase, providing businesses with much-needed cash flow to get through this current pandemic.
The system was built by industry leader STAAH. Their cloud-based gift voucher software has been customised to the tourism industry to streamline the customer journey.
“The pandemic has certainly rewired consumer preferences as they seek out local experiences,” says Edwin Saldanha, Regional Manager – Oceania and Head of Marketing, STAAH Ltd. “Gift vouchers are a way for operators to monetize this preference and build a much-needed revenue stream that brings in an instant cash injection.”
The website allows Tourism Operators to log into their own portal and manage their product offerings. Graphic and text reporting helps track results, and users have the ability to create bespoke packages with partner tourism attractions or deals to attract customers during quiet periods. With over 70 offerings of local activities, accommodation and restaurants already featured on the site, the website is rapidly growing.
Future development is already underway to feature distressed inventory, new homepage filters, blogs and many more additions. Tourist Attractions is New Zealand owned and will be rolled out to other regions in the future.
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